Lifting Body

1958-pontiacToday, Jalopnik features a memorial to the late-lamented Pontiac: fifty ads promoting products that proudly bore the Chieftain (if in name only).

In 1958, Pontiacs were featured in scenes showing our belated nascent space effort. Rather than the usual Redstone or Nike Hercules rockets, the background of this ad features a primordial lifting body, precursor to the cancelled Dyna-Soar, and the soon-to-be-lamented Shuttle, Pontiac of the heavens.


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